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Here are the technical terms of agreement for the Quickstart Market Packages for Therapy Professionals. If you have questions, please call 312-337-2592.

This page explains the typical flow of a search engine optimization project (i.e. Quickstart Marketing Package) that impacts text and code, with a slight design facelift to improve conversion rates if necessary.

Quickstart Search Marketing Services

Process Overview

Phase I. Project Evaluation
Ceed Partnership, Inc.‘s assigned Client Project Principal (Belinda Fuller) will meet with the Client or the Client’s appointed agent to discuss key goals, interaction design and conversion performance, copy review vis-à-vis search engine optimization goals and the competition’s performance, plus any concerns or issues you want to address.

Phase II: Planning

Step 1: Planning

The Project Consultant will:

- Conduct an evaluation of existing site (if available / prior to first meeting) or any other available marketing materials.

- Conduct keyword research, the results of which will be used for Search Engine Optimization of the website.

- Review the keyword research results against the existing site copy and navigation structure. Document findings and recommendations for modifications to the site META tags, outline (i.e. navigational structure and labeling), page titles and copy, toward enhancing search engine performance, while maintaining a website look and feel that is user friendly and easy to navigate.

- Create wireframes to demonstrate any suggested interaction design enhancements.

Step 2: Client Review
The documents listed above will be presented to the Client for review, feedback, possible revisions, and approval.

Phase III: Web Copy Writing

Step 1: Writing – Ceed will complete the rough draft of the site outline, plus 1-2 short starter paragraphs of recommended copy in a Word document (the length as included by your package).

This outline will be search engine optimized based on information and insight gained from the Client during the earlier exploratory phase, plus additional keyword and phrase research pertaining to your specific practices areas, the breadth and depth of which is indicated initially from the size of the website package purchased.

The Client will then have the opportunity to edit and/or add to the copy as desired, on completion resubmitting the copy document or the edited text by any digital method.

In terms of critical META fields, these will be completed and sent to the client for review, either with the copy document or in a separate document.

Step 2: Client Review – The Client will proof/ enhance the copy as desired, and resubmit proofed and approved final text (ideally) within five business days of initial receipt.

- Should the client withhold approval due to no fault of Ceed’s installment fees will be due as usual. If the project remains inactive for more than 30 days following the last installment payment, a project restart fee of $75 will apply (will be invoiced on the completion of the project with any other final out-of-pocket expenses that have accrued; you may pay by check or online).

Phase IV: Website Modified

On receipt of all final proofed content from the Client and following the Client’s final approval of recommended interaction design updates, the site will be updated.

Step 1: Update the Website
Using the approved page content, revised METAs and interaction design changes, update each page and cross-platform test using a PC and Mac, and Firefox, Chrome, Internet Explorer and Safari.

Step 2: Client Review
The Client will have the opportunity to review the new site before it is launched in order to review and ensure design and editorial accuracy in accordance with the project specifications developed in the prior phases. The Client will have the opportunity to review and approve the requested revisions on an iterative basis within the guidelines set in this contract.

Following the Client’s final review and final sign-off Ceed will launch the updated Web site pages.

1. TIMELINE

This is the ‘typical’ project timeframe:

Phase I – II ——-> Five business days
Phase III ——-> Five – ten business days
Phase IV ——-> Five – seven business days

Target start date: On receipt of contract
Target launch date: 15 – 22 business days thereafter

Quick turnaround time of Client input and approvals at each sign-off point is necessary in order to meet or exceed the estimated timeline dates. Quick client turnaround on requested approvals can result in a quicker website launch.

2. FTP ACCESS TO YOUR WEBSITE

In order to complete this work, Ceed will need FTP access to your website. Some Clients may be disqualified for these services if their website code cannot be easily edited and updated. This should be discernible during the initial site review phase.

3. OUT-OF-POCKET EXPENSES

If third party fees are deemed relevant during the course of this project, these will first be presented to the Client for review and approval and such services will be invoiced or payable on delivery. If Ceed has permission to purchase a third-party service or good on the Client’s behalf, a surcharge of 20 percent will be applied to the price of the purchase. Late fees will apply to any past due balances, as described in Section (4) Late Fees. After 20 days, we reserve the right to charge an 8 percent interest fee (annual basis) on the outstanding balance.

Most common out-of-pocket expense(s):

- May apply to purchases of stock photography for use with design.

4. PROJECT INACTIVITY TERMS / FEE

Should the client withhold approval due to no fault of Ceed’s installment fees will be due as usual. If the project remains inactive for more than 30 days following the last installment payment, a project restart fee of $75 will apply (will be invoiced on the completion of the project with any other final out-of-pocket expenses that have accrued; you may pay by check or online).

5. LATE FEES

Account balances that are past due will be subject to a late fee of 2 percent per month.

For example, your invoice is dated for the first day of the quarter, due NET 20. If your balance has not been received by the first day of the second month of the quarter, a 2 percent late fee will accrue and your late payment notification will reflect the fee. If it is not received by the first day of the third month of the quarter, an additional 2 percent will accrue to your total, and so on. However, Ceed may cancel overdue accounts at any time.

Installment payments due on receipt will begin to accrue late payment penalties after 20 days.

6. CANCELLATION

Either party can cancel this agreement at any time. At the time of cancellation, if Ceed has funds paid in excess of labor and service rendered, the balance will be refunded to the Client. If Ceed has worked hours and provided services in excess of received payments from the Client, the account balance will become due from the Client at the time of account cancellation. In the case of flat rate packages, the hourly rate used to calculate expended labor will be $79.50 per hour. Hourly usage is documented on an ongoing basis and available on request from the Client. Calculation of hourly rate begins on receipt of deposit (for those paying online) or on receipt of contract approval, either by fax, email, or in writing (for those paying by check).

If you have questions, please call 312-337-2592. Thanks in advance for your call.


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