Why Invest in a Search Marketing-ready Website?

Stand Out from the Crowd

A website allows you to present yourself and your services in a way that best emphasizes your key service strengths. It is a forum that you are not obligated to share your competitors, in contrast to both general listing and exclusive directories.

Avoid Never Ending Monthly Payments for Just Having a Website

Making an investment in a custom website is the most cost effective over the long run when compared to an endless $59 per month payment for a template-system website service, which over 10 years comes to $7,080.

Get More for your Money

While it is true that you might pay more upfront for a custom website that is also optimized for search engine marketing during the planning and development phases, you will receive much more traffic from the investment. Actual cost per lead will be much lower than with other marketing methods – this is typically true even in year one of the website’s life cycle.

Ensure Full Access to All Your Website Code While Avoiding High Monthly Hosting Fees

When you invest in a custom website you can avoid excessively high monthly hosting fees frequently charged by template-style website service firms. A good rule of thumb for the small business is to avoid design firms that use a proprietary content management system (CMS) developed in-house where your code is locked into a greater system. This creates a situation where you are a captive user and therefore more or less locked into paying whatever is being charged for hosting since switching costs tend to be very high based on how the site was set up in the first place. Based on open source technology, it should be easy to find a Content Management System that is ‘no strings attached’ – no high hosting fee, no service contract, no access fees to get to your website content. Ceed uses an internationally well-known open source code platform used by large agencies and available in 38 languages. All clients own rights to their website.

About the Search Engine Optimization Process for Psychologists, Therapists & Counselors in Private Therapy Practice

Scoring high in the search engines, especially Google, can take time and ongoing effort. There are “domain aging” and overall size factors to consider with regard to your website, as well as “offsite factors” that impact search engine ranking algorithms, such as social media, website links back from key directories with high Google ranking, and business reviews that accrue to locally-targeted business directories such as Yelp! and Citysearch.

In terms of onsite factors, you may need to steadily alter your visible, readable content over time, continuing to enhance the richness of your website content for site visitors. Ceed can help with this process through a Search Marketing Retainer Service.

All that said — it is incredibly helpful to start out the search engine optimization process with your keyword goals in mind in the first place. In a streamlined development scenario, such as Ceed’s, keyword and search engine optimization goals are considered in the design and technology set up during the website development phase, as well as during content development (i.e. preparation of text, page image content, and meta tag writing). The packages on this page are a great value – because keyword research and search engine optimization set up are included. These steps are highly time consuming – when done right. When you sign up for one of these packages, the work done on your website will be constitute about 55% research and writing time and generally less than half the time spent is on graphics and development in combination. Writing is the most time consuming portion of the process.

In case you still prefer to set up your own content outline, keyword targeting, meta tags, and navigation labels, Ceed also selectively offers an $800 website package to Psychologists, Therapists and Counselors which is a Design & Development only package.

In smaller markets and very specialized niche areas a strong initial website set-up, such as one of the packages above, may suffice in creating desired web exposure. In larger markets and in more competitive service areas, ongoing rounds of ongoing search engine optimization may be necessary to achieve your desired level of potential client contact.

Once your website is set up and successfully launched, you may want to consider having Ceed manage your SEO strategies on an ongoing basis.

Looking forward to hearing from you today:

Phone: 1-312-337-2592
Email: bfuller@ceedwebdesign.com
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